Since its birth during the Great Depression, the Rochester, N.Y., company has seen sales increase during times of trouble.Last night on O'Reilly, Frank Luntz recommended without rationale having a year's worth of expenses on hand. That's an increase from three months' worth and six months' worth to a solid year.
Brush says he can't prove it, but he thinks it's fairly obvious the recent spike in sales is due to people's losing faith in banks.
Sandra McFarlane, who heads up marketing for Sentry, says a safe is a more secure place for cash than a mattress or a cookie jar. But she's hoping all these new safe buyers aren't putting their life savings inside.
"We see ourselves as offering protection for valuables to give peace of mind in uncertain times," McFarlane says.
Sentry markets its safes as protection from a short list of what it calls perils. Banks are not among them.
It's probably good advice but, even bare bones, that could be a ton of money for a family of six, right?
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